Let’s peel back a few layers from where it all started
What if we create an app that sparks curiosity and helps users achieve their goals?
OVERVIEW
Nudge makes people curious to try new things, have opinions, and push boundaries to achieve their goals. With this project, we practiced concept development, storytelling, user research and its methodologies, high-fidelity designs, data visualizations, and prototyping all the app design. We followed a double-diamond process while working on this project.
PRACTICES
UX Research • Product Strategy • Visual & Interaction Design • Data Visualization • Prototyping
TEAM
Ruchit Shah, Maitri Bhateja
MENTOR
Blake Hudelson
TIMELINE
Academic Semester • 12 Weeks
The problem we found interesting...
We all struggle with this. We have an abundance amount of information available at our fingertips. We are deeply in a culture of consumption. Yet, most people end up spending most of their time around Instagram, TikTok, and Snapchat with mindless scrolling.
As age progresses, people tend to be less curious about trying new things.
People prioritize instant gratification and spend their prime time to achieve it.
According to Forbes, 79% of individuals aged 18 - 64 spend 2.5 hours every day.
The Attention span of humans is 8 seconds which is less than a goldfish (9 seconds).
Curiosity to learn and try new things decreases as age progresses.
Discovering the research techniques that shaped the experience
8/13 participants mentioned relying on external factors to remind them of their goals related to personal aspirations.
5/5 individuals aged 30+ mentioned the challenges, constraints, and mindset issues hindering working towards their goals.
Fear, curiosity, passion, or desire for career progression are the self-motivating factors to acquire new skills and knowledge.
Logo Design Explorations
The first few logo iterations did not match well with the idea.
During in-class critique sessions, we received the feedback that "the logo is a bit overdone and too complex to remember."
We never focused on what we wanted our users to feel after using Nugde. We never focused on what the experience should be like?
We answered many questions about how to make the experience memorable? How to make it personalized for you?
Our values helped refine our approach
Nudge Logo
Design System
Immersive Experience with AI Voices
We wanted our users to feel Nudge as an experience. With AI coming into its better and better versions. We experimented with a lot of AI voices as a part of the process to make it more conversational while using Nudge.
Nudge’s follows an unconventional UI. It was an experiment on how to make UI with less clutter, no section tabs, and a clean user experience. Our copy throughout the app is conversational, friendly, sometimes witty, and welcoming.
Dynamic Loading Animation
1) A waiter changes his/her behavior at every table depending on
the visitor's
mood.
2)
Design the hallway so beautifully that it sets the stage for the next big thing.
Designing Rewarding Experience.
We wanted users to feel delighted and rewarded giving a sense of achievement at every stage. After several iterations, we designed this with a mix of abstract, 2D, and 3D leading to this version.
Changing Complexities.
After user testing, we discovered that users struggle to predict the next nudges after adjusting intensity. We revamped the design to see a live example of changing intensity.
